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Tracx is a pioneer in social media campaign management targeted at advertising agencies and brand professionals.
Tracx is the first social media solution that analyses and manages every phase of the social media campaign life-cycle; from pre-campaign research and strategic planning, to real-time event monitoring, through to defined success measurement and tangible ROI. Tracx's patented technology monitors online interactions and conversations across all the major social networking platforms, ranking the key influencers and opinion leaders, highlighting key insights that may have otherwise gone unnoticed. Clients are given a full understanding of their social media presence including campaign effectiveness, consumer engagement opportunities, brand sentiment and lead generation. |
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