The tracx concept was conceived in 2008 by a group of business entrepreneurs and social media power-users, who realised that monitoring their own extensive activity across the different social networks was simply too tedious and confusing.

The problem made the group think that if they, as simple users, felt that way, then companies that rely on social media professionally must also be frustrated. Advertising, marketing and brand executives need a way to track not only their brand activity, but also campaign impact and performance.

The team came together to develop a holistic approach to social media use and decided to put their efforts into creating a professional platform that addressed all the needs of the professional social media community.