tracx
tracx
tracx is a professional social media marketing platform, designed to meet the specific needs of advertising agencies and brand managers who run campaigns across social media networks.
tracx manages all the phases involved in the planning and running of a successful social media campaign:
»
Pre-Campaign Market Analysis: Keeping an eye on what the competitors are doing; finding the most effective communication channel to run the campaign
»
Campaign Setup: Setting goals and success criteria; identifying and engaging the most influential opinion leaders to become brand ambassadors
»
Launch: Creating campaign generated content such as videos, blogs and tweets; creating campaign drivers such as twitter accounts, Facebook pages and events
»
Real Time Tracking and Monitoring: Real time monitoring of the reach and impact created by the campaign
»
Campaign Enhancements: Optimizing the campaign message to ensure the success criteria is met
»
Reporting and ROI: Measuring ROI and overall campaign effectiveness
