tracx 
The tracx Social Media Management System (SMMS) is a modular and fully scalable platform designed to provide professional users all the tools necessary to build, manage and monetize their social media presence.
Planning and Insights
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Understand the current market landscape
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Gain insights into customer behaviors, conversation topics and trends
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Review the competition's social strategy and complete list of influencers
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Drive reach and awareness by engaging the top campaign related opinion leaders
Social Relationship Management (SRM)
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Distribute content from multiple accounts across multiple networks
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Allocate ownership, deadlines, priorities and distribution channels
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Improve consistency by streamlining the content publishing process
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Maintain a single source of all brand's social activities and leads
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Define a full approval chain for all content publishing
24 Hour Social Scene
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Review the most important conversations from the last 24 hours
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Monitor conversations, as they happen, across all social channels
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Understand the tone and sentiment of campaigns as they develop
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Identify business strengths and weaknesses highlighted by daily sentiment results
Success Measurements
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Review an executive overview of brand and activity level successes
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Compare multiple campaigns for channel compatibility and user response
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Measure pre-defined succes criteria against actual results
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Quantify the effect the brand and the influencer's social activities had on the wider UCG
