tracx manages all the phases involved in the planning and running of a successful social media campaign:
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Pre-Campaign Market Analysis: Keeping an eye on what the competitors are doing; finding the most effective communication channel to run the campaign
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Campaign Setup: Setting goals and
success criteria; identifying and engaging the most influential opinion leaders to become brand ambassadors
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Launch: Creating campaign generated content such as videos, blogs and tweets; creating campaign drivers such as twitter accounts, Facebook pages and events
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Real Time Tracking and Monitoring: Real time monitoring of the reach and impact created by the campaign
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Campaign Enhancements: Optimizing the campaign message to ensure the success criteria is met
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Reporting and ROI: Measuring ROI and overall campaign effectiveness