tracx features 
complete campaign management
tracx manages all aspects of the online campaign life-cycle;
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Pre-campaign research and strategic planning
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Real-time tracking and buzz awareness
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Success measurement
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Tangible return on investment
sentiment analysis
tracx offers sentiment analysis based on machine learning algorithms. The platform utilizes smart weighted combination of logistic regression and SVM (Support Vector Machine) methods.
The system allows human intervention in order to change the sentiment and learn from the new inputs. The training is done via "Annealing Scheduling" heuristics.
In addition, tracx has an innovative process that statistically produces sentiment towards an entity and not the overall post. By using this process we are eliminating language dependency and can also have different sentiments for a given keyword.
real time campaign content tracking and monitoring
tracx analyzes all campaign related content across the social networking platforms, giving a complete understanding of:
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Campaign effectiveness
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Impact
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Overall reach
sourcing of relevant brand ambassadors
tracx is the only tool available that looks at the complete influencer profile, giving a full understanding of:
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Interests
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Social spheres
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Reach
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Overall influence
influencer ranking
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Receive a database of the most influential opinion leaders ranked by relevant activity and reach for purposes of campaign engagement
pioneering patented technology
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'Triple View' Data: All data generated is displayed by the brand, the competition and the eco-system as a whole
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Social Media Linguistic Programming: All searches are implemented using tracx's unique and proprietary Social Media Language Process (SMLP)
in-depth reporting and ROI
tracx is the first solution providing reliable, real life, measurable ROI.
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All social media activity generated by a campaign is closely monitored and tracked in real time
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Extensive reports are delivered, showing the impact and reach of the campaign
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You will be given a full understanding of your social media presence
influencer engagement and management
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Source, engage, manage and review your investment into the top opinion leaders, and their overall impact on your campaign's success
campaign effectiveness and impact measurement
tracx closely analyzes the content that you have created.
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Provides you with insightful reports that represent your success and achievements
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Shows the reach and impact of your campaign
competitive landscape analysis
tracx allows you to:
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Keep an eye on what your competitors are doing
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Review what is being said about them online
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Track the general sentiment
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Assess how much activity is being generated in comparison to your brand
unification of multiple user accounts
tracx gives you access to the most comprehensive profile of cross-platform social networking users.
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Unifies the many accounts belonging to a single user
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Aggregates all the information into one identity
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Enables you to pinpoint and engage only the most relevant influencers
