tracx is different
holistic approach
tracx takes a holistic approach to the collection, analysis and reporting of all data.
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The information is not treated simply as isolated posts, but rather complete conversations that are fully analyzed, allowing a true evaluation of users engagement levels
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tracx unifies multiple user identities, ranking them by the size and influence of their social sphere to create a complete profile of social networking users
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tracx's 'Triple View' technology provides a holistic review of the competitive landscape, giving you a complete overview of how your brand compares to the competition and to the eco-system as a whole
focus on campaign performance
tracx is the only tool that separates the campaign content from the general brand content, focusing specifically on campaign performance and effectiveness.
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Monitors the impact of the campaign content
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Analyzes the resonance and reach of your messages
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Summarises the change in the conversations on-line as a direct result of your campaign
business approach
Defining and tracking ROI is a challenge when it comes to social media, yet understanding your return on investment is essential.
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Allows you to define your success criteria and analyze your ability to meet them every step of the way
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Saves you time sorting through masses of raw data by only receiving information that is relevant to your business and your campaign
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Provides real life, measurable ROI reports that allow you to track and measure the effectiveness of your on-line activity
complete campaign management
tracx manages all aspects of the online campaign life-cycle;
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Pre-campaign research
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Strategic planning
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Real-time tracking and buzz awareness
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Success measurement
