technology 
tracx's technology is based on Social Network Analysis (SNA) innovation, the most advanced proprietary multi-layer technology. tracx is perfectly tailored to agencies and brands which understand the importance of social media as an essential avenue to communicate and engage with customers and prospects.
The feature rich platform, backed with patent pending algorithms, brings:
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Social media channel mapping
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Influencer scoring and management
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Automated sentiment analysis
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Smart query engine
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Proprietary language processing
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Relevancy of posts, interactions and conversations
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Campaigns A\B testing
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...and much more
Big Data for Better Social Intelligence
In a world where just about everything has the potential to become social, the volume of data and interactions is immense. tracx collects, indexes and distributes vast amount of data in real time from dozens of millions sources including social media networks, blogs, forums and e-commerce sites globally.
Handling big data is crucial for the accurate planning and execution of social media activities and requires state of the art infrastructure and a highly advanced backend to optimize and streamline data processes to our clients.
Advanced Multi-Layer Technology
The platform populates numerous engines including statistical engine to address short social texts, NLP, relevancy, crowd based sentiment and more. In addition, with its patent pending people's rank, tracx is the only platform automating user ranking, unifying their identities across channels and relating them to actual conversations per campaign. 
