frequently asked questions
1. Why do you have an ape in your logo?
Actually it is a gorilla. A silverback gorilla to be precise. Gorillas are predominantly social animals, living in large packs. Silverback gorillas are the strong, dominant troop leaders who take the role of decision maker, influencer and leader. A silverback gorilla has ultimate control of the socialising habits and behaviours of the group. This is exactly the ethos behind tracx. We are able to locate the silverback gorillas for your campaign to enable you to significantly improve the success rate of your social media marketing efforts. Like the silverback gorilla, tracx aims to stand out from the rest and lead the way when it comes to social media marketing.
2. What exactly is social media marketing?
Social media marketing is the use of social networks, online communities, blogs, wikis or any other online collaborative media for marketing purposes. The aim of social media marketing is to attract attention to your brand across the various social media platforms and create significant buzz via social media campaigns, blog entries or tweets through user to user contact, rather than traditional advertising methods.
3. What is a social media campaign?
A social media campaign uses similar principles as an off-line advertising campaign, to create a series of adverts with the aim of promoting a product, but using social media as the implementation platform. The need to purchase the expensive media space that off-line advertising campaigns are subject to is removed with social media campaigns. The use of blogs, Facbook and Twitter are all popular platforms for social media campaigns.
4. What are influencers, and how do I find them?
Influencers are the powerful few who have extensive and far-reaching social networks and when they talk, their followers listen.
Different influencers can be found for different categories: for example, a fashion influencer is not the same person as a technology influencer, so depending on your demographic, tracx can find the most relevant and influential opinion leaders to engage into your campaign. The impact and reach of these influencers can be considerable for a brand's online reputation and, ultimately, sales.
tracx unifies the many accounts belonging to a single user and aggregates all the information into one identity, allowing the most relevant influencers to be pinpointed and engaged. Relevant comments, blogs and conversations are monitored and reported on, giving general sentiment analysis and overall campaign effectiveness.
tracx then delivers this extensive database of the most important influencers to their clients for purposes of engagement, ROI measurement and overall campaign effectiveness.
5. What is the difference between a conversation and a post?
A post is an initiating message, blog, external link, video or tweet submitted to a social networking site. A conversation happens when another user interacts or replies to this initial post.
6. Which social media sites does tracx monitor?
tracx's algorithm covers all the major social networking sites including Facebook, Twitter, Wordpress, digg, delicious, YouTube, Blogger, Flickr, plus many more. tracx takes a flexible approach to the social media platforms that can be monitored, entirely based on our client's needs. If a specific social media platform is not on our current list, we can very simply add it.
7. What is social ROI and how is it measured?
It is true that social media ROI is a difficult value to measure. Social ROI can be defined in terms of qualitative (loyalty, trust, passion, interaction and brand awareness) and quantitative success criteria (reach and influence of network, volume of posts and conversations surround the brand, and influencer engagement).
tracx addresses the ROI measurement benchmarks at the beginning of the project, during the strategic planning phase. The social media success criteria are defined pre-campaign, and are constantly measured against the data generated during and post-campaign. The ROI results are delivered in the form of insightful reports allowing you to see in real-time the tangible return on investment.
8. What makes you so different from the multitudes of other analytical tools on the market?
There are many social media analytics tools out there that are all very similar. Not tracx. tracx differentiates itself by the distinctive approach we take.
holistic approach
tracx takes a holistic approach to the collection, analysis and reporting of all data.
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The information is not treated simply as isolated posts, but rather complete conversations that are fully analysed, allowing a true evaluation of user engagement levels.
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tracx unifies multiple user identities, ranking them by the size and influence of their social sphere to create a complete profile of social networking users. You will be provided with a full understanding of individual users' true reach and influence, an analysis of his interests and behavioural patterns. A brand needs to fully understand the current landscape to be able to effectively plan an impactful, successful social media launch.
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In addition, tracx's 'Triple View' technology provides a holistic review of the competitive landscape, giving you a complete overview of how your brand compares to the competition and to the eco-system as a whole.
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You will be equipped with the all the tools necessary to implement effective strategic and media planning for your campaign.
focus on campaign performance
tracx is the only tool that separates the campaign content from the general brand content, focusing specifically on campaign perfomance and effectiveness. tracx's solution monitors the impact of the campaign content and analyzes the resonance and reach of your messages. tracx's solution summarises the change in the conversations on-line as a direct result of your campaign.
business approach
Defining and tracking ROI is a challenge when it comes to social media, yet understanding your return on investment is essential. tracx is the only tool that allows you to define your success criteria and analyze your ability to meet them every step of the way. tracx's reports highlights the success of the campaign by comparing the pre-defined criteria to actual output results. tracx is the first solution that provides real life, measurable ROI reports that allow you to track and measure the effectiveness of your on-line activity.
complete campaign management
tracx manages all aspects of the online campaign life-cycle; from pre-campaign research and strategic planning, to real-time tracking and buzz awareness, all the way through to success measurement and tangible return on investment.
9. How much does tracx cost?
tracx's pricing structure is fully flexible depending on the needs and requirements of each client. Projects are priced out individually, based on the number of campaigns and the volume of results required.
For more information please email us at info@tra.cx
For more information please email us at info@tra.cx
10. How do I get in touch with you?
Intrested in finding out more? We would love to hear from you:
1.
Why do you have an ape in your logo?
2.
What exactly is social media marketing?
3.
What is a social media campaign?
4.
What are influencers, and how do I find them?
5.
What is the difference between a conversation and a post?
6.
Which social media sites does tracx monitor?
7.
What is social ROI and how is it measured?
8.
What makes you so different from the multitudes of other analytical tools on the market?
9.
How much does tracx cost?
10.
How do I get in touch with you?
