complete campaign lifecycle management
complete campaign management
tracx manages every phase of the social media campaign life cycle, delivering the only most relevant information for the planning, implementation, tracking and reporting of your social media campaign.
Throughout the process tracx interactively helps you build an effective social media marketing strategy, giving you structure and flexibility to the creative process.
pre-campaign market analysis
tracx delivers in-depth analysis on the current market landscape detailing user demographics, competitor analysis, key influencers and cross-network conversation activity levels. tracx will show you where your target audience is most active, providing your campaign with all the information it needs for a successful launch.
tracx's pre-campaign market analysis gives you the power to:
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Strategically plan your campaign with precision, armed with the best market information available
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Understand the current market sentiment though the monitoring of relevant conversations across all the major social networking platforms
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Understand who the influencers are in, and around, your eco-system with a view to them becoming opinion leading brand ambassadors
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Understand the full eco-system using tracx's pioneering Triple View system, giving you valuable information on your brand, the competitive landscape and the eco system and a whole
campaign setup
tracx allows you to define your campaign's objectives and success criteria, in addition to deciding on the most appropriate arenas and social media platform preferences for the launch of your campaign.
During this phase you will be able to:
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Define the parameters to track the goals and success criteria of your campaign to effectively measure your return on investment
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Decide on the most strategic channels to launch the campaign to ensure the biggest impact and user generated response
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Define the various campaign elements, so the success of the different components can be compared, allowing you to improve the weaker elements
launch
During the launch phase of the campaign you will define your campaign spotlight and engage the right influencers to become brand ambassadors, maximising the campaign's success.
tracx will enable you to:
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Engage the right influencers for your campaign from the extensive list of top opinion leaders that the tracx platform delivers
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Add your own list of preferred influencers into the system
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Introduce your campaign spotlight (your campaign driven content) into the system to be closely tracked over the duration of the campaign to give you a clear understanding of your exact reach and impact
real time monitoring
Once your campaign is up and running, tracx will be monitoring, listening, informing and analyzing the effectiveness and impact of the campaign, while analyzing your progress toward achieving the pre-defined goals and success criteria.
Influencers will be tracked closely, as well as general campaign sentiment levels. tracx's real time monitoring systems will allow you to:
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Understand the effectiveness of the campaign generated, and campaign sponsored, content; its growth, overall impact and the reach of the user response
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Recognise the effectiveness and impact of influencers, their engagement level, performance and activity levels. Key influencers are ranked, giving you a powerful tool by which to manage the perception of your brand online effectively and easily
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Monitor the campaign activity and interaction, including conversation volume, general sentiment tracking, impact and reach
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Understand the full competitive landscape post-campaign, and measure the impact on your competitors since the launch
campaign enhancements
Throughout the campaign's life you will be able to interactively measure and monitor the campaign resonance in real time and react accordingly.
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Receive alerts showing any sudden changes in conversation levels or sentiments, and which platforms the activity is being generated from
reporting & return on investment
tracx's detailed reporting system highlights the social media metrics and ROI for both the key influencers and for the campaign as a whole, providing you with a full overview of the impact and reach of your social media campaign.
tracx's insightful reports will provide:
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Overall trends, message resonance and sentiment, as well as an analysis of all user generated response including posts, conversations and interactions
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Influencer ROI, including total user page impressions, click-throughs and purchases made as a direct result of the social media campaign
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Campaign effectiveness, impact and reach of your social media campaign. Campaign related content generated by you and by the engaged influencers will be measured against the amount of content generated by the social media users to gain a good understanding of the overall success
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A complete database of all influencers, including an influencer leader board showing who performed the best, who created the most reaction and who had the most impact
