tracx is the first solution providing reliable, real life, measurable ROI. All social media activity generated by a campaign is monitored and tracked and relevant context is applied.
return on investment
tracx gives a full analysis on your return on investment.
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A complete breakdown of all user generated responses including posts, conversations and interactions is delivered
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Influencer ROI and impact is tracked, measuring total page impressions, click-throughs and purchases made as a direct result of the social media campaign
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Campaign related content generated by you and by the engaged influencers will be measured against the amount of related content generated by the social media users to gain a good understanding of the overall success of the campaign
impact and resonance tracking
tracx closely monitors the content that you have created and provides you with insightful reports that represent your success and achievements. You will be able to see the reach and impact of the campaign by the extent of the related user activity across the different social media platforms.
strategy effectiveness
Extensive reports are delivered showing the impact and effectiveness of your brand's online activities, monitoring the different conversations that are happening across the various social networks, as well as identifying the top social media influencers in your sector so you are able to engage effectively with them. The campaign is broken down into its various elements, allowing you to understand which part of your strategy was the most effective.