influencer management and engagement 
influencers
The prominence of social media today has highlighted the importance of getting the right people talking about your brand in the right light.
Influencers are the powerful few who have extensive social networks, and when they talk their followers listen.
The impact and reach of these influencers can be considerable for a brand's online reputation and, ultimately, sales.
interests
You will have a solid understanding of what the influencer's interests are and what they are talking about surrounding your brand and your competitor's brand.
reach and influence of social network
tracx will give you the full scope and power of the influencer's social sphere and the true extent of their social connectivity.
brand ambassador
tracx is the only tool available that looks at the complete influencer profile so you can pin point the most appropriate influencers to become brand ambassadors for your campaign. tracx measures:
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Interests
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Social spheres
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Reach
unified accounts
tracx's patented technology creates the most comprehensive profile of cross-platform social networking users.
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Unifies the many accounts belonging to a single user
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Aggregates all the information into a single identity
performance
A complete database of all influencers is provided, including an influencer leader board showing who performed the best, who created the most reaction and who had the most impact.
campaign activity
To give perspective and context to the volumes of data, tracx measures the number of:
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Posts
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Conversations
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Other activity submitted by influencers relevant to your campaign
sentiment
tracx monitors the general sentiment of the influencer's posts, whether it is positive, negative or neutral, and compares this to your competition and the eco-system
